Meet the Founder

Hi! I'm Sophia, a 20-year-old Sydneysider with a mission to revolutionize the curly hair market in Australia.

My personal journey with curly hair has been quite the ride. I've faced challenges finding accessible products in a culture that often idealizes straight hair. As Australia embraces its multicultural richness, I saw the need for Australian made curl products that reflect our diverse community.

These experiences inspired me to create Kurly Lab. A brand dedicated to empowering individuals to embrace their unique curls. Through our thoughtfully crafted products and easily accessible educational resources, we aim to equip you with the tools and knowledge to unlock the full potential of your curls.

Join us as we celebrate the beauty of natural curls and cultivate self-love and confidence with every curl. Let's embrace our curls together at Kurly Lab.

Xox Sophia

 

Our Values

  • Australian Made

    Supporting local economy, ensuring quality standards.

  • Promoting Self Love

    Empowering individuals to embrace their unique curl patterns.

  • Cruelty Free

    Commitment to ethical practices, ensuring no animal testing and using cruelty free ingredients.

  • Community

    We foster a supportive and inclusive community on social media where we can all share experiences, and learn from one another.

  • Confidence

    Encouraging individuals to feel empowered and confident in their natural hair.

  • Education

    Providing resources to empower individuals with knowledge about their curls, enabling them to develop effective care routines.